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Sawtooth Software V6.4.6 Crack


Sawtooth Software v6.4.6: A Review




Sawtooth Software is a company that specializes in providing software tools for conducting market research, especially in the field of conjoint analysis. Conjoint analysis is a technique that allows researchers to measure the preferences and trade-offs of consumers for different product features or attributes. Sawtooth Software offers a variety of products and services, such as Lighthouse Studio, Discover, and Consulting.


In this article, we will focus on one of their products, Lighthouse Studio, and its latest version, v6.4.6, which was released on August 31, 2023. Lighthouse Studio is a software package that allows researchers to design, administer, and analyze surveys that include conjoint analysis, maxdiff analysis, segmentation, and other advanced methods. Lighthouse Studio consists of three modules: Survey Design, Data Collection, and Analysis.




Sawtooth Software v6.4.6 crack



What's New in Lighthouse Studio v6.4.6?




According to the release notes, Lighthouse Studio v6.4.6 includes several bug fixes and improvements, such as:



  • Fixed an issue where the survey would not load properly on some mobile devices.



  • Fixed an issue where the survey would not resume correctly after a timeout.



  • Fixed an issue where the survey would not display the correct language for some respondents.



  • Improved the performance and stability of the survey server.



  • Improved the user interface and usability of the Survey Design module.



  • Improved the documentation and help files for the Analysis module.



  • Added support for importing and exporting data in CSV format.



  • Added support for conducting adaptive choice-based conjoint (ACBC) analysis.




What is ACBC Analysis?




ACBC analysis is a type of conjoint analysis that adapts to the preferences of each respondent as they answer the survey questions. ACBC analysis consists of three stages: build-your-own (BYO), screening, and choice tournament. In the BYO stage, respondents are asked to create their ideal product by selecting the levels of each attribute that they prefer. In the screening stage, respondents are shown several products that are similar to their ideal product and are asked to indicate which ones they would consider buying. In the choice tournament stage, respondents are shown pairs of products that they have considered and are asked to choose which one they prefer until a winner is determined.


ACBC analysis has several advantages over traditional conjoint analysis methods, such as:



  • It reduces the number of questions and choices that respondents have to answer, making the survey more engaging and less burdensome.



  • It captures the heterogeneity and variability of preferences among respondents, making the results more realistic and accurate.



  • It allows researchers to estimate individual-level utilities and part-worths for each respondent, making the analysis more flexible and powerful.




How to Conduct ACBC Analysis with Lighthouse Studio v6.4.6?




To conduct ACBC analysis with Lighthouse Studio v6.4.6, you need to follow these steps:



  • Create a new project or open an existing project in Lighthouse Studio.



  • Select "Adaptive CBC" from the list of question types in the Survey Design module.



  • Define the attributes and levels of your product or service.



  • Specify the settings and options for your ACBC question, such as the number of products per screen, the number of screens per stage, the randomization method, etc.



  • Preview and test your ACBC question before deploying your survey.



  • Collect data from your respondents using the Data Collection module.



  • Analyze your data using the Analysis module. You can use either aggregate logit or hierarchical Bayes (HB) methods to estimate the utilities and part-worths for each respondent and segment.



  • Interpret and report your results using charts, tables, simulators, etc.




Conclusion




Lighthouse Studio v6.4.6 is a powerful and user-friendly software tool for conducting market research surveys that include conjoint analysis, maxdiff analysis, segmentation, and other advanced methods. Lighthouse Studio v6.4.6 introduces support for ACBC analysis, a type of conjoint analysis that adapts to the preferences of each respondent and provides more realistic and accurate results. If you are interested in learning more about Lighthouse Studio v6.4.6 or downloading a free trial, you can visit the Sawtooth Software website.


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